BuildingWorks Introduces New Identity

2/27/2008

In the spirit of the motto “Bringing it all together”, BuildingWorks, Inc. has recently undergone a complete transformation of brand imagery and messaging. This includes a re-positioning and naming of the core product/service (formerly known as ECOM) to DATASPHERE. The new push coincides with a focused effort to move BuildingWorks into the “spotlight”; as market demand for electronically managed documentation and resources continues to increase.

“It is exciting to see a maturing business like BuildingWorks take a bold step like this,” says Jeff Stein, Chief Marketing Counsel for the organization. “It speaks volumes about the confidence, focus and enthusiasm of the executive team building this brand. I view it as a harbinger of great things to come.”

The re-branding effort reaches all the way into the interface of the DATASPHERE application, which required a concerted effort on the part of the design and technology teams in charge of the GUI and database application. Also included are a completely new communications package, updated literature and the new Web site, which launched in late February.